SK MEDIAPrepared for Core MedStaff · August 2026
Brand Illustration Proposal
01 — Brand Illustration Proposal
Development Plan
- 01
Build an ownable suite of illustrated assets for Core MedStaff to work across a range of applications including web and marketing materials, event signage, gifts, and packaging.
- 02
Style should reflect the maturity of the brand while also being bold, bright, and saturated, speaking to the excitement of working in LA.
- 03
Draw inspiration from Los Angeles landmarks and scenery.
- 04
Build in a layered style to emphasize depth and architectural details.
02 — Deliverables
Illustration System Assets
Hero
Large-format scene illustrations
Badge / Spot
Lockups, seals, and spot art
Background
Scene backdrops and stages
Pattern
Repeatable surface designs
Color Icon
Full-color modular icon set
Border / Frame
Decorative frames and rules
03 — Investment
Price & Scope
| Deliverable | Unit Rate | PACKAGE 1 | PACKAGE 2 | PACKAGE 3 |
|---|---|---|---|---|
| Hero Illustrations | $2,268 | 10 = $22,680 | 15 = $34,020 | 18 = $40,824 |
| Spot Illustrations / Badges | $1,008 | 8 = $8,064 | 10 = $10,080 | 12 = $12,096 |
| Backgrounds | $1,512 | 8 = $12,096 | 10 = $15,120 | 12 = $18,144 |
| Full-Color Icons | $378 | 10 = $3,780 | 12 = $4,536 | 15 = $5,670 |
| One-Color Icons / Shapes | $189 | 15 = $2,835 | 20 = $3,780 | 25 = $4,725 |
| Patterns | $756 | 8 = $6,048 | 12 = $9,072 | 15 = $11,340 |
| Borders / Frames | $504 | 8 = $4,032 | 12 = $6,048 | 15 = $7,560 |
| Deliverables Subtotal | $59,535 | $82,656 | $100,359 | |
| Visual Style Development | $6,930 | $6,930 | $6,930 | |
| Total | $66,465 | $85,050$89,901 | $96,516$107,289 |
04 — Terms
Delivery & Commencement
Usage Terms
Full copyright transfer: the client may use the artwork in all media and merchandise including print, digital, and broadcast globally, in perpetuity.
Kill Fee
If the client chooses not to move forward after initial design direction is presented, a kill fee equal to 25% of the project scope will be paid for completion of initial work.
Next Steps
Once estimate and scope are approved, we'll send over our design agreement, followed by an invoice for a 50% deposit to begin work.
05 — Inspiration
LOS ANGELES | ORANGE COUNTY | VENTURA SCENES
A working reference of iconic places across Los Angeles, LA County, Orange County and Ventura. These locations anchor the large-format scene illustrations in the brand illustration system.
Los Angeles
- Hollywood Sign & Walk of Fame
- Union Station
- Dodger Stadium
- Walt Disney Concert Hall
- The Broad & Grand Avenue
- Echo Park Lake
- Olvera Street
- Watts Towers
- LA Memorial Coliseum
- Sunset Strip
- Griffith Observatory
- Downtown Skyline
- Venice Beach Boardwalk
- Geffen Playhouse
- Kodak Theatre
- Hollywood Bowl
- The Greek Theatre
- Lucas Museum of Narrative Art
Los Angeles County
- Rose Bowl, Pasadena
- Huntington Library & Gardens
- Manhattan & Hermosa Beach piers
- Palos Verdes bluffs
- Catalina Island & Avalon
- Angeles National Forest
- Mount Wilson Observatory
- SoFi Stadium, Inglewood
- Port of Los Angeles, San Pedro
- Malibu Point & Zuma Beach
- Santa Monica Pier
- Malibu & Pacific Coast Highway
- Colorado Street Bridge, Pasadena
- Long Beach Harbor & Queen Mary
- Manhattan Beach Pier
- Malibu Pier
Orange County
- Disneyland, Anaheim
- Balboa Island & Newport Harbor
- Balboa Fun Zone Ferris Wheel
- Dana Point Harbor
- Mission San Juan Capistrano
- Crystal Cove State Park
- Old Towne Orange Plaza
- Anaheim resort district
- Trestles & San Clemente Pier
- Laguna Canyon
- Santa Ana Artists Village
- Huntington Beach Pier
- Laguna Beach Coves
Ventura County
- Ventura Pier & Promenade
- Channel Islands National Park
- Ojai Valley & Topatopa Mountains
- Mission San Buenaventura
- Oxnard Harbor & Strawberry fields
- Point Mugu Rock
- Lake Casitas
- Santa Paula citrus groves
- Ventura Harbor Village
- Rincon Point
- Ventura Pier & Channel Islands
06 — Reference
Photographic Scene Reference
Photographic samples of select locations — visual reference for developing the large-format scene illustrations.
Griffith Observatory
Los Angeles
Downtown Skyline
Los Angeles
Santa Monica Pier
Los Angeles County
Venice Beach Boardwalk
Los Angeles
Malibu & Pacific Coast Highway
Los Angeles County
Colorado Street Bridge, Pasadena
Los Angeles County
Long Beach Harbor & Queen Mary
Los Angeles County
Huntington Beach Pier
Orange County
Laguna Beach Coves
Orange County
Ventura Pier & Channel Islands
Ventura County
Hollywood Sign & Walk of Fame
Los Angeles
Dodger Stadium
Los Angeles
Walt Disney Concert Hall
Los Angeles
Olvera Street
Los Angeles
LA Memorial Coliseum
Los Angeles
Sunset Strip
Los Angeles
Rose Bowl, Pasadena
Los Angeles County
Manhattan Beach Pier
Los Angeles County
SoFi Stadium, Inglewood
Los Angeles County
Malibu Pier
Los Angeles County
Huntington Library & Gardens
Los Angeles County
Balboa Island & Newport Harbor
Orange County
Ojai Valley & Topatopa Mountains
Ventura County
Ventura Harbor Village
Ventura County
Geffen Playhouse
Los Angeles
Kodak Theatre
Los Angeles
Hollywood Bowl
Los Angeles
The Greek Theatre
Los Angeles
Lucas Museum of Narrative Art
Los Angeles
Disneyland, Anaheim
Orange County